Artificial Intelligence and the Transformation of Artistic Creativity

Abstract

Generative artificial intelligence has moved from the laboratory into the studio, the gallery, and the streaming service, reshaping what it means to make, own, and evaluate art. This paper examines the transformation of artistic creativity under AI across four dimensions: the technological shift from GANs to diffusion-based systems, the philosophical question of whether machines can be creative, the empirical record of human–AI collaboration, and the legal, economic, and aesthetic consequences for artists. Drawing on recent empirical research, legal analysis, and computational creativity scholarship, it argues that AI is not simply a new tool but a cultural force that is redefining authorship, creative labour, and aesthetic standards — while also offering unprecedented opportunities for democratization and hybrid creative practice.